USE OF LINK BUILDING IN SEO
Link Building is providing search engine page ranking and
improved visibility to a site. It is getting quality web traffic to your
website. One of the most effective
strategies in getting your website ranked in the Search Engines for your
targeted keywords is link building.
Meaning Of Link Building:
Link Building is when a website links to your website. They are basically
getting traffic from their website to your website.
Generally, Link
Building in 3-ways:-
1.
One-way Linking
2.
Two-way/Reciprocal
Linking
3.
Three-way Linking
Link Building Tips:
·
Links on relevant sites are more powerful and
should be the primary focus of your link building efforts. While links on
irrelevant sites will still help, they will not help as much.
·
Right way, you should put more focus on
obtaining one way links. This means that other websites link to your website,
but you don’t link back to their websites. Back in the day, reciprocal links
(they link to you and you link to them) were very popular, but these types of
links aren’t as effective anymore. That being said, it’s important to diversify
your link building so getting some reciprocal links definitely isn’t a bad
thing.
·
As a website owner you should be active in the
online community of whatever industry you are in, and you should have a
signature block with a link to your site. A lot of forums are set up so that
the links don’t count as votes of confidence for your site but they can still
bring people to your site.
·
Websites that links to your competitors are
likely to be interested in linking to your site as well. This is a good way to
start your SEO link building. There are many SEO link building tools that can
help you check your competitors’ SEO links.
·
By using Primary keywords in the Anchor Text for
effective SEO link building. The anchor text, also known as link text, is the
text used in the link pointing to your site. This text should be one of your
primary keywords for the page that you are linking to. but should not overuse
any one keyword. It looks unnatural if all of your links have the same anchor
text.
·
The total number of outbound links on a page is
an important factor to consider when purchasing a link. A site that has too
many outbound links is not going to pass much link popularity.
·
Age of the domain for SEO link building plays a
importantl role. Older sites are trusted more in the search engines and have
more power for ranking other sites. Google places a lot of weight on links from
older sites.
